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It’s a Thrilling Day – June 9

A milestone I didn’t often think about, but now that it is here, I am truly grateful, excited, optimistic and even more driven to achieve my goals. So what is today? It is the one-year anniversary of WayPoint Marketing Communications. Pretty cool, huh! One year ago, I set out on a journey to bring marketing communications expertise and knowledge to small- and medium-sized businesses. A lot has happened in the past year, but most notable are the ...

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Posted on June 9th, 2015 by Shelly Otenbaker in Marketing

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What is Waypoint Anyway?

One of the most frequently asked questions has been, “what’s the story behind the company name?” Well… by definition waypoint is a reference point in physical space used for the purposes of navigation. The story goes, years ago sailors use to navigate with stars and nautical maps by plotting waypoints, which ultimately led them to their end destination.  These sailors are not unlike modern day business where we need to establish milestones, strategies and action steps ...

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Posted on July 1st, 2014 by Shelly Otenbaker in Marketing

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