WayPoint Marketing Communications


Case Study: Redefining Recruiting


Redefining Recruiting


Strategy Development, Content Planning

DENSO, one of the largest global automotive suppliers, looked to WayPoint to help revamp their recruiting efforts with a streamlined strategy and refreshed marketing materials. DENSO’s top challenge was differentiating themselves from the hundreds of other automotive organizations, all looking to hire similar candidates.

WayPoint worked with a cross-functional team made up of communications, human resources and engineering experts, along with new hires, to create several marketing pieces to assist with recruiting efforts.

To understand the process that candidates take when looking for a job, we sat down with new hires and picked their brains to learn why they chose DENSO. It was critical that we became educated about DENSO’s selling points and what current materials were resonating best with potential candidates.

Our team went on to develop a set of strategy documents that included key talking points for recruiters and a communications timeline for recruiting events.

From there, we established customizable templates for each business unit location. These allowed each business unit to have location-specific content in the recruiting materials, while still meeting corporate design guidelines and working to create a uniform campaign.

Recruiting is an on-going process. We prepared DENSO’s team with a set of recommendations that involved a high-touch approach to working with local universities and colleges. These future recommendations have equipped DENSO with a plan to continue their strong recruiting efforts.


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