Strategy Development, Content Planning, Execution
DENSO, one of the largest global automotive suppliers, was implementing a new system called “Work Innovation” (WI) that streamlined their new product introduction process. Although this implementation occurred in phases, DENSO was faced with a major hurdle: getting an entire organization to adopt a new system and ways of working. DENSO’s team looked to WayPoint to help develop an effective internal communications strategy.
Working directly with DENSO’s communications and engineering teams, we developed a phased approach to implement WI. We knew changing the mindset of the team and educating them on what WI is and its benefits was necessary. Our team started by introducing the basics and developing a “toolbox” – an all-encompassing set of materials that included key messages, best practices and FAQs. This toolbox served as the foundation for the strategy.
WayPoint developed a high-touch editorial calendar that used multiple channels – email, internal newsletters, digital media, SharePoint and more. Having constant contact with the leadership team and all associates was critical in the adoption process.
The visual identity of WI was also crucial for a successful implementation. Having recognizable and consistent branding on all materials was necessary, and that started with developing a logo. WayPoint also repurposed content-dense material into visually appealing infographics and newsletters.
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