WayPoint Marketing Communications

Ricardo Case Study

Case Study: Using Thought Leadership
to Acquire New Business

 

USING THOUGHT LEADERSHIP TO ACQUIRE NEW BUSINESS

CLIENT
Ricardo

KEY SERVICES
Content Planning

THE CHALLENGE
Ricardo, a global engineering consultant, needed to help their sales team sell the value of Ricardo solutions and services to potential clients. With quickly approaching Tech Day events, their top challenge was finding ways to differentiate Ricardo and highlight their diverse portfolio of offerings. Ricardo’s team looked to WayPoint to help develop technical posters and case studies for several service areas.

OUR APPROACH
WayPoint worked closely with Ricardo’s marketing and sales teams, as well as subject matter experts, to create several marketing pieces that illustrate Ricardo’s capabilities and key offerings.

Through the use of technical posters and case studies, WayPoint positioned Ricardo as a thought leader in the industry and demonstrated their superior expertise in a number of service areas.

 

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