WayPoint Marketing Communications services small- to medium-sized businesses in a variety of industries, including automotive, technology, manufacturing, transportation, retail, and nonprofits. We also have experience working with entrepreneurs who are in the process of starting their own companies.
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DENSO, one of the largest global automotive suppliers, looked to WayPoint to help revamp their recruiting efforts with a streamlined strategy and refreshed marketing materials. DENSO’s top challenge was differentiating themselves from the hundreds of other automotive organizations, all looking to hire similar candidates.
Using Thought Leadership to Acquire New Business
Ricardo, a global engineering consultant, needed to help their sales team sell the value of Ricardo solutions and services to potential clients. With quickly approaching Tech Day events, their top challenge was finding ways to differentiate Ricardo and highlight their diverse portfolio of offerings. Ricardo’s team looked to WayPoint to help develop technical posters and case studies for several service areas.
Creating a Sound Media Relations Strategy
Detroit/Wayne County Port Authority
The Detroit/Wayne County Port Authority, a government agency that works to advance southeast Michigan’s maritime industry, needed help raising awareness of its activities and educating metro Detroit on the resources it has available.
DENSO, one of the largest global automotive suppliers, was implementing a new system called “Work Innovation” (WI) that streamlined their new product introduction process. Although this implementation occurred in phases, DENSO was faced with a major hurdle: getting an entire organization to adopt a new system and ways of working. DENSO’s team looked to WayPoint to help develop an effective internal communications strategy.