WayPoint Marketing Communications
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Clients & Case Studies

 

OUR Clients

WayPoint Marketing Communications services small- to medium-sized businesses in a variety of industries, including automotive, technology, manufacturing, transportation, retail, and nonprofits. We also have experience working with entrepreneurs who are in the process of starting their own companies. 



 

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CASE STUDIES

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Redefining Recruiting

Client
DENSO

DENSO, one of the largest global automotive suppliers, looked to WayPoint to help revamp their recruiting efforts with a streamlined strategy and refreshed marketing materials. DENSO’s top challenge was differentiating themselves from the hundreds of other automotive organizations, all looking to hire similar candidates.


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Creating a Sound Media Relations Strategy

Client
Detroit/Wayne County Port Authority

The Detroit/Wayne County Port Authority, a government agency that works to advance southeast Michigan’s maritime industry, needed help raising awareness of its activities and educating metro Detroit on the resources it has available.


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website audit

Client
BullsEye Telecom

BullsEye Telecom is a leading managed telecom services provider in Michigan that uses WayPoint’s services to improve its marketing and media relations efforts. In 2018, WayPoint performed an audit of the BullsEye website to help inform comprehensive recommendations relating to SEO, SEM, content usability and functionality, and to identify areas for improvement on the website that would allow for optimized site performance and user experience.


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Using Thought Leadership to Acquire New Business

Client
RICARDO

Ricardo, a global engineering consultant, needed to help their sales team sell the value of Ricardo solutions and services to potential clients. With quickly approaching Tech Day events, their top challenge was finding ways to differentiate Ricardo and highlight their diverse portfolio of offerings. Ricardo’s team looked to WayPoint to help develop technical posters and case studies for several service areas.


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Connecting People

Client
DENSO

DENSO, one of the largest global automotive suppliers, was implementing a new system called “Work Innovation” (WI) that streamlined their new product introduction process. Although this implementation occurred in phases, DENSO was faced with a major hurdle: getting an entire organization to adopt a new system and ways of working. DENSO’s team looked to WayPoint to help develop an effective internal communications strategy.


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email newsletter

Client
Detroit/Wayne County Port Authority

The Detroit/Wayne County Port Authority (DWCPA) is a government agency located in Detroit that aims to advance southeast Michigan’s maritime and related industries. The DWCPA enlists WayPoint’s services for overall marketing support; this particular project focused on the creation of an email newsletter to help provide timely updates to the DWCPA’s various constituents on a consistent basis.

 

Testimonials