WayPoint Marketing Communications
alexander-andrews-636454-unsplash-compressor.jpg

Expertise

 

expertise

WayPoint partners with small- to medium-sized businesses to help them reach their goals through smart, well thought-out marketing communications strategies. Our core areas of focus include digital marketing, content & key message development, and helping to develop brand collateral.

No matter what we’re working on, we place a critical emphasis on establishing measurable objectives and employ a metrics-based approach to analyzing each of the activities we execute to help achieve your business’ desired outcomes. In other words, measurement is woven into everything we do. 

 

GET IN TOUCH

Start the path toward transforming your business with impactful marketing communications strategies.

Contact us via the form below or by calling 248.506.6696

Name *
Name
 

DIGITAL MARKETING  |  CONTENT DEVELOPMENT  |  SUPPORT TOOLS & BRAND COLLATERAL


DIGITAL MARKETING

The internet provides a great opportunity for small- to medium-sized businesses to gain visibility and engage with their key audiences. WayPoint strongly believes that a properly designed and optimized website must be at the foundation of your company’s marketing strategy, as it serves as the hub and connector for all of your various marketing activities. (Learn more about the importance of optimizing your website.)

Once your website is optimized, the next step is to develop a strategy that recognizes your company’s available resources and your key audience’s preferences. Utilizing our knowledge and experience, we determine the best approach to digital marketing and what tools to leverage. WayPoint’s digital marketing services include:

  • Website Audit (complete analysis of everything related to your site’s level of search visibility to help determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance)

  • Website Development, Optimization (SEO) & Maintenance

  • Email Marketing

  • Social Media (platform setup, content development & posting, paid campaigns)

  • Digital Analytics (implementation, tracking and analysis)

  • Digital Support Tools (e.g., CRM analysis & implementation)

  • Google Ads - Paid Search Advertising (PPC)


Content Development

What you say is as critical as where you say it. Clear, consistent content and key messages are the foundation on which marketing communications strategies are built. However, good content isn’t easy to develop–it needs to be informative, concise and illicit action from your target audiences.

WayPoint works with companies to identify their special sauce — that unique value proposition that customers can only find by going to you. We then turn that into information-rich content that engages key audiences and that can be utilized in all marketing communication activities. By delivering interesting, insightful and engaging information, we position our clients as invaluable resources to current and potential customers, and as attractive places to work to current and potential employees.

We develop content for: 

  • Key Messages (internal & external)

  • Websites

  • Social Media Platforms (including blogs)

  • Email Campaigns

  • Position Papers

  • Thought Leadership Commentaries

  • E-brochures

  • Videos


Support Tools & Brand Collateral

Brand collateral is the collection of media used to promote your brand and support the sales and marketing of your product or service. It's the tangible evidence of the brand, designed congruent with your brand’s core values and personality. These tools can also be used to position your company as an employer of choice to help attract the right talent.

WayPoint can help your business develop these materials, which include printed items such as business cards, brochures, direct mail pieces, letterhead, envelopes and flyers. In addition, WayPoint can provide support at industry events and assist with promoting any awards your business receives to help increase exposure.