Our Focus is on Strategic Marketing Communications to support goals
Our strengths are in marketing communications, sales and collateral development, human resources support and digital marketing for manufacturing and B2B businesses.
We are Here to Make a Difference
When strategy makes all the difference in your business, we focus on the processes that will make the biggest impact—business development, internal communications, digital marketing, and human resources marketing.
Our unique processes have helped many domestic and international manufacturers increase sales and improve their bottom line. Our experience ranges from sales and external marketing and internal communications to human resources, and digital marketing. We understand how to improve interactions with your audience and industry, and ultimately position your solutions and brand for success.
Non-Traditional Marketing Agency
WayPoint itself is a small business and we are well positioned to understand and cater to your needs. Because of our size and cross-functional expertise, we are flexible and have the ability to mobilize quickly to achieve what needs to be done. We also pride ourselves on our responsiveness and being completely transparent with our clients.
Measure. Analyze. Adjust.
Ongoing measurement and analysis are rooted into each of our activities to ensure that we are providing the optimal strategy at every step of the process. If a tactic we’ve employed isn’t getting you closer to your established goals, then we will adjust our approach until we find the right combination.
Impactful Business and Sales Development
We understand that you need to sell your solutions in ways that acquire new customers and retain your current customers. These are two different audiences that require tailored marketing approaches. How you communicate to each one can make all the difference in creating a thriving business. Our experience in creating thought leadership materials and brand awareness is proven to be successful through the entire sales development process.
WayPoint works with companies to identify a unique value proposition that customers can only find by going to you. We then turn that into information-rich content that engages target audiences and that can be utilized in all marketing communication activities. By delivering interesting, insightful, and engaging content, we position our clients as invaluable resources.
White papers and case studies
Thought leadership articles and blogs
Support tools and brand collateral
Videos and podcasts
Trade show booths development and support
Customer communications
Press releases
VISIT OUR CONTENT AND COMMUNICATIONS CASE STUDIES:
Effective Internal Communications and Human Resources Marketing
Your business will only go as far as the people who are tasked with making it run. Studies have shown that a companies that engage employees can raise sales by 37%, productivity by 31%, and accuracy on tasks by 19%-not to mention provide a number of health and quality of life improvements. To achieve this type of dynamic, you need to have an internal communications strategy in place that focuses not only having a company culture that engages and advances your current workforce, but also on being an attractive place to work for new employees.
Employee communications and newsletters
Job postings and recruitment content
Company news announcements
Strategic Digital Marketing and Social Media Management
Making a good first impression is critical. So many interactions are accomplished online—making your company’s digital marketing channels more important than ever. According to Pew Research, 85% of Americans say they use search engines on a daily basis. That figure includes the 31% who report going online almost constantly. A digital marketing strategy must be included in your marketing and communications plan if you want to reach potential customers. It allows you to reach a larger portion of your target audience in ways that are both cost effective and measurable—using fewer resources than traditional, inbound marketing methods.
WayPoint strongly believes that a properly designed and optimized website must be at the foundation of your company’s marketing strategy. It serves as the hub and connector for all of your marketing activities.
Website development, optimization (SEO) and maintenance
Email marketing
Social media content development and management
Digital analytics
Digital support tools (e.g., CRM analysis and implementation)
Google and social media ads
VISIT OUR DIGITAL MARKETING CASE STUDIES:
Empower Your B2B Success with Our Cutting-Edge Digital Marketing Solutions
Our digital marketing team blends expertise and innovation to propel B2B, manufacturing and industrial companies to new heights. With a focus on staying ahead in the digital landscape, our certified experts are equipped with the latest tools and techniques to ensure that your business remains at the forefront of strategic practices. From targeted campaigns to comprehensive analytics, we tailor our approach to suit your unique needs, delivering tangible results that drive growth and maximize ROI. Trust our team to navigate the complexities of digital marketing, and let us help you unlock the full potential of your online presence.
Project and Event Management
At Waypoint, we have a deep belief that projects and events must support strategic purposes within a business. How we manage and implement those for your audience is unique to your strategy. An event or project is never just that. There is always a purpose behind why, and at WayPoint, we take the time to thoroughly understand your goals and how it relates to your brand and big picture outcomes.
Whether you are coming to us with a marketing campaign, re-branding project, industry conference, webinar, new product program, or sales event, all our efforts are customized precisely for your audience, objectives and brand. Our team has decades of combined, diverse experience, so you are in good hands from the moment your inquiry hits our inbox. At WayPoint, you have full access to a dedicated team of marketing and communications professionals who specialize in B2B and manufacturing businesses. We are here to make your event goals a reality.