WayPoint strongly believes that a properly designed and optimized website must be at the foundation of your company’s marketing strategy, as it serves as the hub and connector for all of your outreach activities.
For a limited time, we are offering a complimentary audit of your company’s website, including actionable recommendations.
What is a website audit?A website audit (or SEO audit) is a complete analysis of everything related to your site’s level of search visibility. This helps to assess how friendly your site is to search engines and determine how easy it is for users to navigate and clearly find content on your site. It also provides recommendations on how you can improve your website’s optimization to ultimately increase performance.
Why does your company need an optimized website? It is no longer an option to run your business without a website, or with a generic website that is not built with your target audience in mind. In fact, 75% of B2B buyers say website content significantly impacts buying decisions, and 62% can finalize purchases based on digital content alone. Additionally, nearly half of B2B buyers will leave a website if it’s not immediately clear what the company does, and more than one in three will leave because of poor navigation or design. Simply put, you need a website for your business—one that is properly designed, optimized and serves as the foundation of your brand.
GET STARTED WITH YOUR FREE WEBSITE AUDIT FROM WAYPOINT (A $1,000 VALUE).