WayPoint Marketing Communications

Our Focus



Sales & Business Development | Internal Communications & Human Resources Marketing



In order for your business to be successful, you need to be able to effectively sell your products and services to both your current customers as well as new ones. These are two very different audiences that require tailored marketing approaches. How you communicate to each one can make all the difference in creating a thriving business with a loyal and continuously growing following, and one that is simply trying to stay afloat. 


Internal Communications & Human Resources Marketing

Your business will only go as far as the people who are tasked with making it run. Studies have shown that a happy and engaged workforce can raise sales by 37%, productivity by 31%, and accuracy on tasks by 19%--not to mention provide a number of health and quality of life improvements. To achieve this type of dynamic, you need to have specific marketing plans in place that focus not only on engaging and advancing your current workforce, but also on being an attractive place to work for new employees.