WayPoint engages in a multi-step process to help businesses grow, with ongoing measurement rooted into each of our activities to ensure that we are providing the optimal strategy at every step. This proven process helps us establish expectations and create strategies that generate desired results.
During this time we will gather key insights about your company – products, services, competitors, industry and, most importantly, your challenges. We will also determine your current market position, identify your target audience(s), determine your business goals and translate them into marketing goals, establish KPIs (key performance indicators), and, ultimately, define what success means to you.
Armed with key information about your business, we will then evaluate your current marketing activities and begin to set the stage for developing a customized plan. Our tools include website audit, market research, and share of voice analysis.
This is where we create a strategy and chart the course toward achieving your goals. This includes firmly establishing your priorities, outlining our strategies and tactics, developing a timeline, and implementing a marketing scorecard to measure all of our activities.
The final step in the process is to set the plan in motion by executing our previously defined marketing strategies and tactics. Once executed, we will continuously measure, analyze and adjust the activities to help achieve desired outcomes.