What you say is as critical as where you say it. Clear, consistent messages are the foundation on which marketing communications strategies are built. However, good key messages aren’t easy to develop–they need to be informative, concise and illicit action from your target audiences.
WayPoint works with companies to identify their special sauce — you know — that unique value proposition that customers can only find by going to you. We turn that into compelling messages that can be utilized in all marketing communication activities.
Far too often, small- and medium-sized businesses view marketing as a “nice-to-have” not a “have-to-have.” However, done correctly, a solid marketing communications strategy can be a company’s biggest advantage. By aligning with your objectives, identifying key priorities and leveraging existing assets, marketing communications can increase awareness among current and potential customers, educate audiences on your value and attract new business leads.
WayPoint has a proven process in which we work hand-and-hand with clients to develop an actionable strategy with measurable objectives that all lead to achieving business success.
Marketing directly to your current and potential customers ensures you are top of mind when they are ready to purchase. WayPoint works with clients to determine the best tools and develops information-rich content that engages key audiences. We work to position our clients as invaluable resources to current and potential customers by delivering interesting and insightful information directly to their fingertips. Wondering what some of our tools are?
- Email Campaigns
- Position Papers
- Website Content
- Social Media Content
- Direct Mail
- Video Demonstrations
The Internet provides a great opportunity for small- to medium-sized businesses to gain visibility and engage audiences. WayPoint strongly believes that the foundation of digital marketing is your company’s website. It serves as the hub for all other digital marketing activities.
Once your website is optimized, the next step is to develop a strategy that recognizes your company’s available resources and your key audience’s preferences. Utilizing our knowledge and experience, we determine the best approach to digital marketing and what tools to leverage. WayPoint’s digital marketing services include:
- Content Development
- Digital Advertising
- Paid Search Marketing (Google AdWords)
- Social Media Advertising
- Digital Analytics (implementation, tracking and analysis)
- Email Marketing
- Google Ad Grants for Nonprofits (setup and management)
- Search Engine Optimization (SEO)
- Social Media Marketing – LinkedIn, Facebook, Twitter, Google+, YouTube, others
- Website Development
One article in a key publication is enough to develop a business lead. It’s true–we’ve seen it happen again and again. WayPoint works with companies to identify newsworthy information to package and present to the right media. We also help coach spokespeople to effectively communicate key information and messages to media to increase their chances of getting coverage.
Nothing is guaranteed with media, but by having interesting information and good spokespeople, companies will improve their chances of getting positive media coverage in valuable outlets.
Impact for Entrepreneurs
Starting a business and wondering how marketing can work for you? Look no further! Impact for Entrepreneurs is a suite of services to help prepare start-up and stage-one companies for success.
It is critical for a new business to effectively communicate in order to secure partners, funding or support, and to establish and engage with future employees and customers. WayPoint’s Impact for Entrepreneurs will help develop your company’s branding and messaging, identify and understand target audiences, and develop strategies and tools to communicate with those audiences.
Our program includes:
- Tutorial on the benefits of marketing communications
- Brand and message development
- Communication coaching
- Marketing strategy coaching
- Development guide for a communications toolkit