Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

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Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers
Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

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Latest Article

Communications and Messaging, Digital Marketing, Social Media, Strategy and Reporting, Tradeshows and Events, Content Development Sara Melefsky Communications and Messaging, Digital Marketing, Social Media, Strategy and Reporting, Tradeshows and Events, Content Development Sara Melefsky

How Digital Marketing Changed Traditional Marketing

How has digital marketing changed traditional marketing? Where does your business fall? Does it have a blend between old and new marketing?

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Communications and Messaging, Content Development, Digital Marketing, Design and Collateral, Strategy and Reporting, Social Media, Tradeshows and Events Shelly Otenbaker Communications and Messaging, Content Development, Digital Marketing, Design and Collateral, Strategy and Reporting, Social Media, Tradeshows and Events Shelly Otenbaker

Frequently Asked Marketing Questions

Find answers to some of the most frequently asked questions about marketing for industrial and manufacturing companies.

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