Navigational beacons
these case studies illuminate the path to marketing excellence in the ever-changing sea of B2B Business.
Latest Case Study
Building a Stronger Brand Presence for Blue Ridge Industries
Learn how we collaborated with Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, to develop a strategy to strengthen their brand presence across among it target audience.
Turning Associate Insights into Action: A Data-Driven Internal Communications Assessment
WayPoint implemented an internal communications audit for DENSO North America to help evaluate communication tools, assess content relevance and usefulness, measure communication effectiveness and engagement.
Delivering Smart and more connected automotive industry events
WayPoint helped ETAS maintain escar USA as a premier automotive cyber security event, enhancing attendee experience, sponsor engagement, and event operations year after year.
Building a Thriving Instagram Community for a B2B Manufacturing Software Company
Discover how WayPoint helped Tebis America build a thriving B2B Instagram community, boosting impressions by 2,103% and engagement by 216%.
Crafting a cross-channel marketing strategy to increase audience awareness and engagement online
Discover how WayPoint's strategic digital marketing solutions propelled EDGE Industrial Technologies to unprecedented online success.
Implementing a Social Strategy to Build Awareness and Engage Employees
WayPoint Marketing implemented a social media strategy for a global, technological solutions provider to build awareness and engage employees.
Creating Content that Drives thought Leadership and Brand Awareness
ETAS and ESCRYPT tapped us for content creation to drive their thought leadership and products to the automotive industry—resulting in brand awareness growth.
Deploying a Strategy to Overcome Internal Concerns
WayPoint Marketing created and deployed a new, thorough marketing strategy and communications plan to overcome employee concerns.
Delivering Global Thought Leadership through Niche Podcasts
WayPoint developed podcast strategies and launched episodes for clients seeking to deliver global thought leadership to niche audiences, which resulted in thousands of downloads.
Communicating and Connecting with Employees
WayPoint developed an editorial calendar for multiple platforms as part of an effective internal communications strategy.
Rethinking Recruiting Efforts with Strategies
WayPoint worked with DENSO to develop several marketing pieces and strategy documents to improve recruiting activities.
Developing the Best Internal Communications Plan and Providing Support
WayPoint Marketing worked with the human resources team to develop and implement the best internal communications plan for a global mobility supplier.
SEO Best Practices and Strategy Implementation
Find out how strategic SEO best practices, site analysis and high-quality content improved clicks by 532.09% and impressions by 1,059% in a year.
Auditing for Website Optimization
WayPoint informed of comprehensive upgrades relating to SEO, SEM, content usability and functionality, and to identify areas for improvement.
Developing Thought Leadership Through Content Creation
You need thought leadership and sales materials to express your expertise. WayPoint looked at industry trends and key search terms to help BullsEye establish itself at a leader in the communications industry.
Newsletters for Enhanced Communication
WayPoint turned a loose collection of emails and infrequent communication into a qualified list of contacts who now receive regular, relevant content.
Creating a Sound Media Relations Strategy
WayPoint leveraged strategic marketing communications activities focused on establishing a strong media relations foundation.