Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

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July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

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