Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

Blog

July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

Latest Article

Maria Miller 6/26/24 Maria Miller 6/26/24

Building a Community on Social Media: What It Means and Why Your Brand Needs It for Marketing Success

Discover how building a social media community transforms your brand presence, drives engagement and fosters lasting customer loyalty with meaningful connections.

Improve Digital Marketing with These Techniques and Tips

Discover top digital marketing elements to grow your business! Learn techniques and tips to boost your online presence, engage audiences and drive success in today's competitive landscape.

Porthole Insights

A Window Into Marketing Best Practices and Strategiesthat Navigate Business and Manufacturers to Success

Latest Article

Building a Community on Social Media: What It Means and Why Your Brand Needs It for Marketing Success

Improve Digital Marketing with These Techniques and Tips

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success