Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

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July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

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Sara Melefsky 11/30/23 Sara Melefsky 11/30/23

A How-to Guide to Grow Your Business with Digital Marketing

Master digital marketing! Use these step-by-step strategies to reach your audience effectively. Define goals, leverage tools and optimize assets for success using this comprehensive guide and worksheet.

Improve Digital Marketing with These Techniques and Tips

Discover top digital marketing elements to grow your business! Learn techniques and tips to boost your online presence, engage audiences and drive success in today's competitive landscape.

Porthole Insights

A Window Into Marketing Best Practices and Strategiesthat Navigate Business and Manufacturers to Success

Latest Article

A How-to Guide to Grow Your Business with Digital Marketing

Improve Digital Marketing with These Techniques and Tips

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success