Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

Blog

July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

Latest Article

Shelly Otenbaker 3/16/22 Shelly Otenbaker 3/16/22

Brand VS Branding VS Marketing. More Than Just the Basics.

Brand VS Branding VS Marketing. Learn the differences to set your B2B company up for a successful future and answer the lurking question, "Is branding part of marketing?"

Branding FAQs with Forthgear

Branding can be complicated. Learn the basics from the best. FAQs from our branding partners - Forthgear

Telling Your Story Visually

Visuals aren’t optional when developing business materials. They are consumed 60,000 times faster than text and need to captivate, inform and engage.