Porthole Insights
A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success
Latest Article
Build Thought Leadership and Measure Its Success
How do you become a thought leader? How do you measure its success? Build thought leadership using these tips, best practices and steps.
How Technology Reshaped Business Communications
Today, we communicate faster, more efficiently and more conveniently. Explore six ways technology changed every aspect of business communications.
How Digital Marketing Changed Traditional Marketing
How has digital marketing changed traditional marketing? Where does your business fall? Does it have a blend between old and new marketing?
Brand VS Branding VS Marketing. More Than Just the Basics.
Brand VS Branding VS Marketing. Learn the differences to set your B2B company up for a successful future and answer the lurking question, "Is branding part of marketing?"
Frequently Asked Marketing Questions
Find answers to some of the most frequently asked questions about marketing for industrial and manufacturing companies.
Integrating B2B Sales and Marketing Strategies
Integrating sales and marketing takes prospects and funnels them through to purchasers. Learn to do this for the ultimate customer experience.
Learn the Secrets to Being an Effective Communicator
Discover what is effective communication and learn why is it important. And find out the necessary speaking skills to get desired results.
Business Communications FAQs
Get answers to the top business communications FAQs. An effective communications plan outlines how people engage internally and externally to reach organizational goals. But where to start?
Four Reasons to Incorporate Business Podcasts into Your Marketing Mix
Millions of people listen to business podcasts. Explore 4 key reasons why you should create a business podcast--and do it with minimal effort.
Internal Business Communications
Understand the importance of internal business communications and why they are just as important at external efforts. Don't make it a missed opportunity.