Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

Blog

July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

Latest Article

Christine Olszewski 1/20/25 Christine Olszewski 1/20/25

The Power of Case Studies on Your Customer’s Journey

Discover how case studies influence the B2B customer journey, build trust and guide prospects from consideration to decision in your marketing strategy.

Marketing Strategies to Improve B2B Customer Retention Success

Retaining customers is more important than acquiring them for your business. Learn about these proven customer retention strategies and calculations.

Integrating B2B Sales and Marketing Strategies

Integrating sales and marketing takes prospects and funnels them through to purchasers. Learn to do this for the ultimate customer experience.