Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

Blog

July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

Latest Article

Maria Miller 6/26/24 Maria Miller 6/26/24

Building a Community on Social Media: What It Means and Why Your Brand Needs It for Marketing Success

Discover how building a social media community transforms your brand presence, drives engagement and fosters lasting customer loyalty with meaningful connections.

Increasing Search Result Visibility for B2B Businesses and Manufacturers

Boost your B2B website's search visibility with these proven strategies. Enhance SEO, leverage social media and drive traffic for increased online visibility.

Porthole Insights

A Window Into Marketing Best Practices and Strategiesthat Navigate Business and Manufacturers to Success

Latest Article

Building a Community on Social Media: What It Means and Why Your Brand Needs It for Marketing Success

Increasing Search Result Visibility for B2B Businesses and Manufacturers

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success