Porthole Insights

A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success

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July 20, 2026

Beyond the Booth: Building an Event Marketing Strategy That Drives ROI for Manufacturers

July 20, 2026

For many manufacturers, trade shows and industry events occupy a familiar place on the annual marketing calendar. But familiar does not always mean effective. Before committing time, people and budget to another event, manufacturers should ask a more strategic question: What business outcome are we trying to achieve?

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Shelly Otenbaker 10/11/21 Shelly Otenbaker 10/11/21

Business Communications FAQs

Get answers to the top business communications FAQs. An effective communications plan outlines how people engage internally and externally to reach organizational goals. But where to start?

Four Reasons to Incorporate Business Podcasts into Your Marketing Mix

Millions of people listen to business podcasts. Explore 4 key reasons why you should create a business podcast--and do it with minimal effort.

Internal Business Communications

Understand the importance of internal business communications and why they are just as important at external efforts. Don't make it a missed opportunity.