Building a Stronger Brand Presence for Blue Ridge Industries

When our client, Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, was looking to create a more cohesive, modern identity, while expanding their brand visibility online, we said, “We’re in!” and began the journey of developing a strategy to strengthen their brand presence across digital and physical touchpoints.

Refreshing the Brand Identity

First up: refreshing their logo. This asset significantly impacts a customers’ first impression of your business, playing a critical role in building trust and credibility. A strong, consistent logo helps communicate who you are as a company and sets the tone for all brand interactions.

Gathering input from the BRI team, we developed concepts that incorporated assets from their original logo, including colors and the outline of mountains (BRI is located in the Blue Ridge Mountains of Virginia), while adding modern elements (e.g., font) and secondary colors.

When the final design was selected, we created versions for use in various applications, including digital, print, wearables, etc. From there, we launched the new logo with internal and external stakeholders. Now, the refreshed logo creates a stronger first impression and ensures consistency – a critical factor in marketing – across all platforms.

Establishing an Instagram Presence

With a refreshed brand launched, it was time to expand BRI’s social presence beyond LinkedIn with a business Instagram account. LinkedIn and Instagram serve different audiences, so expanding to Instagram would create awareness of BRI and their capabilities to a new group of potential customers and partners. This helps increase brand awareness through visual content, showcase company culture and day-to-day operations and reach new audiences – all while supporting overall marketing efforts with a more well-rounded social presence.

Launched in March of 2026, the Instagram account has grown to 237 followers. During this time, we have tested a variety of content types, finding that content showcasing BRI’s capabilities, such as automation and injection molding videos, resonates most with our followers. In 2026, we launched a boosting campaign, helping to increase our followers – it was a success and may be repeated in the future.

Today, we continue to create content for BRI’s Instagram and LinkedIn accounts to foster community engagement and help create awareness of the company and their capabilities among different audiences.

Enhancing Office Branding and Signage

In today’s world, a lot of focus is on digital assets. But branding goes beyond the online world. With a newly refreshed logo in place, BRI needed physical signage that reflected their evolution.

From pulling up to the building to walking into the facility, signage is often the first “live” thing visitors see before entering BRI, making it a key part of the overall brand experience. With that in mind, we worked with the BRI team to identify external and internal branding needs, and then set out to design signage that met those needs and fit within their environment.

Now, when you visit BRI, one of the first things you see is the updated signage, creating a more polished and branded experience for employees, visitors, and potential customers.

Launching a New Website

While other activities were underway, we also focused on designing a new website for BRI. With a refreshed brand in place, it was important to bring that identity to life online, as a company’s website is often the first-place prospective customers and employees go to learn more about a company.

Keeping their new brand as well as target audiences, functionality and business goals in mind, we designed a site that also focused on SEO, user experience, and clear messaging to ensure the site not only looked professional but also effectively performed.

The updated website provides a clean, user-friendly experience that communicates BRI’s services, capabilities, and value to prospective customers. With improved navigation, updated messaging, and a modern design, the site now serves as a central hub for their marketing efforts. Today, BRI’s website averages approximately 10,500 total search impressions, 1,500 visitors and 20 form fills monthly.

Capturing Photos and Videos

To help bring BRI’s story to life, we had the opportunity to visit their facility and document their operations firsthand.

Before stepping on-site, we developed a plan outlining the key assets we wanted to capture for use across marketing materials. We also prepared interview questions for team members ahead of time, helping them feel comfortable and ready to share their insights on camera.

The final photography and videography are used across social media and the website, helping bring BRI’s story to life. With these updated visuals, we saw a noticeable increase in engagement across social media and website performance.

The Result

Looking back on our collaboration with BRI, it’s been exciting to see all the different layers of their marketing efforts take shape across digital and in-person experiences.

From social media to signage to the website, each step has helped bring their brand to life in a more visible and meaningful way.

It’s been a pleasure working with such a great group of people, and we look forward to continuing the momentum we’ve built together!