Navigational beacons

these case studies illuminate the path to marketing excellence in the ever-changing sea of B2B Business.

Case Studies

Building a Stronger Brand Presence for Blue Ridge Industries

Learn how we collaborated with Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, to develop a strategy to strengthen their brand presence across among it target audience.

Latest Case Study

Shelly Otenbaker 11/25/22 Shelly Otenbaker 11/25/22

Implementing a Social Strategy to Build Awareness and Engage Employees

WayPoint Marketing implemented a social media strategy for a global, technological solutions provider to build awareness and engage employees.

Shelly Otenbaker 8/23/22 Shelly Otenbaker 8/23/22

Creating Content that Drives thought Leadership and Brand Awareness

ETAS and ESCRYPT tapped us for content creation to drive their thought leadership and products to the automotive industry—resulting in brand awareness growth.

Shelly Otenbaker 12/23/21 Shelly Otenbaker 12/23/21

Communicating and Connecting with Employees

WayPoint developed an editorial calendar for multiple platforms as part of an effective internal communications strategy.

Shelly Otenbaker 8/6/18 Shelly Otenbaker 8/6/18

Creating a Sound Media Relations Strategy

WayPoint leveraged strategic marketing communications activities focused on establishing a strong media relations foundation.