Navigational beacons

these case studies illuminate the path to marketing excellence in the ever-changing sea of B2B Business.

Case Studies

Building a Stronger Brand Presence for Blue Ridge Industries

Learn how we collaborated with Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, to develop a strategy to strengthen their brand presence across among it target audience.

Latest Case Study

Shelly Otenbaker 10/25/24 Shelly Otenbaker 10/25/24

Building a Thriving Instagram Community for a B2B Manufacturing Software Company

Discover how WayPoint helped Tebis America build a thriving B2B Instagram community, boosting impressions by 2,103% and engagement by 216%.

Shelly Otenbaker 5/3/24 Shelly Otenbaker 5/3/24

Crafting a cross-channel marketing strategy to increase audience awareness and engagement online

Discover how WayPoint's strategic digital marketing solutions propelled EDGE Industrial Technologies to unprecedented online success.

Shelly Otenbaker 11/25/22 Shelly Otenbaker 11/25/22

Implementing a Social Strategy to Build Awareness and Engage Employees

WayPoint Marketing implemented a social media strategy for a global, technological solutions provider to build awareness and engage employees.

Shelly Otenbaker 10/10/19 Shelly Otenbaker 10/10/19

Developing Thought Leadership Through Content Creation

You need thought leadership and sales materials to express your expertise. WayPoint looked at industry trends and key search terms to help BullsEye establish itself at a leader in the communications industry.

Shelly Otenbaker 8/6/18 Shelly Otenbaker 8/6/18

Creating a Sound Media Relations Strategy

WayPoint leveraged strategic marketing communications activities focused on establishing a strong media relations foundation.