Get to Know

John Wilkerson

Public Relations Partner

John Wilkerson has been a communications and marketing professional for the past 39 years and most recently was the Senior Manager of Communications for ZF North America with global responsibility for the Active Safety Division (Steering and Braking systems) and Electronics and Advanced Driver Assist Systems (sensing technologies such as automotive cameras, radars and LiDar, passive safety electronics and vehicle motion control ECUs). He has helped lead various communications activities for ZF, TRW, LucasVarity, Varity and Kelsey-Hayes companies working in media relations, public relations, government relations and internal communications.

In his spare time, John is an avid golfer, hiker, reader and also enjoys biking, tennis and other outdoor activities. He is married to Cindy and has a son Patrick and the family resides in Plymouth Michigan. John is a graduate of Oakland University in Rochester, Michigan (as is Patrick).

Fun Facts

John was born on St Patrick's Day in 1960 on his mother's 40th birthday and his mother Jeanne was born on her father's birthday - three generations of St Patrick's day babies and thus his son was named Patrick.

Connect on LinkedIn

John’s Area of Expertise

Blog

The Power of Case Studies on Your Customer’s Journey

Discover how case studies influence the B2B customer journey, build trust and guide prospects from consideration to decision in your marketing strategy.

The Importance of Creating a Crisis Communication Plan for Your Business

Learn how to create an effective crisis communication plan to protect your company’s reputation, manage crises and ensure business continuity.

The Evolution of Sales and Marketing: A Symbiotic Relationship

Explore the evolution of sales and marketing relationships, from traditional silos to integrated partnerships driving revenue and customer loyalty.

Maximizing ROI: Why Manufacturers Benefit from Partnering with a Marketing Agency

Manufacturers can maximize ROI by partnering with a marketing agency like WayPoint. Expert strategies, cost efficiencies and proven results await! Find out how.

A Beginner's Guide to Account-based Marketing

Learn the basics of account-based marketing (ABM)--its benefits, challenges and unique process. Discover how to unlock B2B growth efficiently.

Marketing Strategies to Improve B2B Customer Retention Success

Retaining customers is more important than acquiring them for your business. Learn about these proven customer retention strategies and calculations.

Build Thought Leadership and Measure Its Success

How do you become a thought leader? How do you measure its success? Build thought leadership using these tips, best practices and steps.

How Technology Reshaped Business Communications

Today, we communicate faster, more efficiently and more conveniently. Explore six ways technology changed every aspect of business communications.

How Digital Marketing Changed Traditional Marketing

How has digital marketing changed traditional marketing? Where does your business fall? Does it have a blend between old and new marketing?

Brand VS Branding VS Marketing. More Than Just the Basics.

Brand VS Branding VS Marketing. Learn the differences to set your B2B company up for a successful future and answer the lurking question, "Is branding part of marketing?"

Frequently Asked Marketing Questions

Find answers to some of the most frequently asked questions about marketing for industrial and manufacturing companies.

Integrating B2B Sales and Marketing Strategies

Integrating sales and marketing takes prospects and funnels them through to purchasers. Learn to do this for the ultimate customer experience.

Learn the Secrets to Being an Effective Communicator

Discover what is effective communication and learn why is it important. And find out the necessary speaking skills to get desired results.

How to Market a Manufacturing Company

Find your way through the puzzle of manufacturing and marketing with this helpful guide to get you started.

Business Communications FAQs

Get answers to the top business communications FAQs. An effective communications plan outlines how people engage internally and externally to reach organizational goals. But where to start?