WEBSITE ANALYSIS: IMPROVE SEO AND CONVERSIONS

The WayPoint crew believes a properly designed and optimized website is the foundation of your company’s marketing strategy, serving as the hub and connector for all your outreach activities.

That’s why we offer a complimentary audit—in terms of search engine optimization techniques including top issues, notices, warnings, and the overall health score of your company’s website.

What is a website audit?

A website, or SEO audit is a thorough analysis of everything related to your site’s search visibility. It helps assess your site’s user experience – how friendly your site is to search engines – and determines the ease of navigating and finding content on your site. The final audit report also flags pages with crawl errors so you know exactly where to start in improving your SEO to increase website traffic, conversions, and overall performance.

Why does your company need an optimized website?

Not having a website or one that is not built with your target audience in mind is no longer an option – in our minds, it never was. In fact, 75% of B2B buyers say website content significantly impacts buying decisions, and 62% can finalize purchases based on digital content alone. Additionally, nearly half of B2B buyers will leave a website if it’s not immediately clear what the company does, and more than one in three will leave because of poor navigation or design.

Simply put, you need do an SEO audit of your website to ensure it is properly designed and optimized, serving as the foundation of your marketing communications.

Learn More About the Importance of Optimizing Your Website.

What do I do with the site audit report?

Contact our crew to help. Our team has web and communications experts ready to help get your web pages healthy— fix broken links, create strong title tags, build in rich keywords and set to outperform your competitors (yep, we can conduct competitor market research and keyword research to identify additional opportunities to set you apart).