WayPoint Marketing Communications
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SEO Statistics

key website & SEO statistics

General trends

  • 74% of people access the internet every day. (Source: The Connected Consumer Survey)
  • On average, people use more than four connected devices. (Source: The Connected Consumer Survey)
  • Most websites lose half of their visitors while loading.
  • Google is responsible for 94% of total organic traffic.
  • 70-80% of search engine users are only focusing on the organic results. (Source: MarTech)
  • The opportunity from organic search is nearly six times that of paid search ads. (Source: New Media Campaigns)
  • 30% of consumers won’t consider a business without a website.
  • 97% of consumers go online to find and research local businesses.
  • 63% of consumers primarily use a company’s website to find and engage with a business.
  • 75% of people have judged a company’s credibility based on its website design.
  • A single bad experience on a website makes users 88% less likely to visit that site again.
  • 75% of B2B buyers say website content significantly impacts buying decisions; and 62% can finalize purchases based on digital content alone.
  • The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57% of the way through the buying process before they want to speak with a sales representative.
    • Even for industrial and manufacturing companies—67% of purchases are influenced by digital; additionally, half of all B2B customers expect a supplier’s website to be a helpful channel, and more than a third expect the site to be their most helpful channel. (Source: Think With Google)
  • 46% of B2B buyers will leave a website if it’s not immediately clear what the company does, and 37% will leave because of poor navigation or design.

Mobile website optimization is a must