Porthole Insights
A Window Into Marketing Best Practices and Strategies
that Navigate Business and Manufacturers to Success
Latest Article
The Evolution of Sales and Marketing: A Symbiotic Relationship
Explore the evolution of sales and marketing relationships, from traditional silos to integrated partnerships driving revenue and customer loyalty.
The Hidden Costs of Over-reliance on Financial Metrics in Marketing Analysis
Explore the balance between financial metrics and traditional measures in B2B marketing analysis. Discover why a holistic approach is key for long-term success.
Part 2: Decoding Competitor Analysis Frameworks to Craft Robust Marketing Strategies
Dive into competitor analysis frameworks for B2B and manufacturing businesses. Explore strategies to gain a competitive edge and drive marketing success!
Part 1: Unveiling the Power of Industry, Audience and Competitive Analysis for Data-driven Marketing Strategies
Discover the power of industry, audience and competitive analysis for B2B and manufacturing. Unveil insights to drive strategic marketing decisions!
Maximizing ROI: Why Manufacturers Benefit from Partnering with a Marketing Agency
Manufacturers can maximize ROI by partnering with a marketing agency like WayPoint. Expert strategies, cost efficiencies and proven results await! Find out how.
A Beginner's Guide to Account-based Marketing
Learn the basics of account-based marketing (ABM)--its benefits, challenges and unique process. Discover how to unlock B2B growth efficiently.
Even During Uncertain Times, Focus on Value Creation and Maintain Your Marketing
Discover why maintaining marketing during tough times is crucial for manufacturers. Gain market share, build trust, and adapt strategies for resilience.
Nurturing B2B Leads and Measuring Its Success
Lead nurturing is one of the foundational components of a successful sales funnel. Learn how to nurture leads and measure the success of your efforts.
Marketing Strategies to Improve B2B Customer Retention Success
Retaining customers is more important than acquiring them for your business. Learn about these proven customer retention strategies and calculations.
Build Thought Leadership and Measure Its Success
How do you become a thought leader? How do you measure its success? Build thought leadership using these tips, best practices and steps.
A Guide on How to Write an Integrated Marketing Plan
Writing a marketing plan for your business? This how-to guide will walk you through the process and offers a free marketing plan template.
Maximize Your CRM
Maximize your CRM to boost communications, improve customer support, personalize marketing and grow sales.
How Digital Marketing Changed Traditional Marketing
How has digital marketing changed traditional marketing? Where does your business fall? Does it have a blend between old and new marketing?
How to Define Your Target Audience
This how-to guide outlines the steps needed to define a target audience in ways that help you achieve authenticity in marketing and communications.