Using a plan to retain and recruit employees
CLIENT
DENSO
KEY SERVICES
Strategy Development, Content Planning
THE CHALLENGE
DENSO, one of the largest global automotive suppliers, looked to WayPoint to help revamp their recruiting efforts with a streamlined hiring strategy and refreshed marketing materials. DENSO’s top challenge was differentiating themselves from the hundreds of other automotive organizations, all looking to hire similar candidates.
OUR APPROACH
WayPoint worked with a cross-functional team made up of communications, human resources and engineering experts, along with new hires, to create several marketing pieces that will attract job seekers.
To understand the process that candidates take when looking for a job, we sat down with new hires and picked their brains to learn why they chose DENSO. It was critical that we became educated about DENSO’s selling points and what current materials were resonating best with potential candidates.
Our team went on to develop a set of strategy documents that included key talking points for recruiters and a content timeline for recruiting events.
From there, we established customizable templates for each business unit location. These allowed each business unit to have a location-specific piece of content in the recruiting materials, while still meeting corporate design guidelines and working to create a uniform campaign.
Recruiting is an on-going process. We prepared DENSO’s team with a set of recommendations that involved a high-touch approach to working with local universities and colleges. These future recommendations have equipped DENSO with a plan to continue their strong recruiting efforts.
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