Get to Know
Shelly Otenbaker
President
With more than 30 years of marketing communications experience under her belt, Shelly Otenbaker has the experience, knowledge and determination to help companies develop and implement strategic communications strategies focused on improving their businesses’ bottom line.
Passionate about driving results, she takes a strategic approach to partnering with clients to determine what differentiates them from the competitor, developing impactful messages and determining the right tools to deliver those messages to key audiences.
Shelly has a diverse background in both B2B and B2C public relations. She has extensive experience in the manufacturing, transportation and technology industries and is skilled in client counsel, media relations, key message and brand identity development, social media, crisis management, event management, marketing communications program development, writing and editing, message development and strategy, internal communications and advertising. Shelly is focused on cultivating relationships and connecting people.
Shelly saw a need among entrepreneurs and small- and medium-sized businesses for affordable, strategic marketing communications expertise and launched WayPoint Marketing Communications.
Shelly earned a Bachelor of Arts degree in marketing from Northern Michigan University and her MBA from Michigan State University’s (MSU) Executive Program. She is a member of the MAPP board of management.
Fun Facts
She has never met a water sport she didn’t like – good thing she lives near a lake.
Her favorite beverage is Diet Coke and she is not sure what she would do without it.
She does her best thinking during her morning workouts.
Shelly’s Area of Expertise
