Examples of B2B Websites Developed By Our Crew
For many B2B organizations, web design is becoming the best sales tool at their disposal. One reason is that B2B marketing has challenges unique from those companies with a consumer client base.
B2B brands rarely expect a sale from a first-time website visitor. That’s because sales cycles are longer, target audiences and their needs vary, and a customer’s journey consists of numerous interactions across multiple channels and devices.
Each of our client’s websites are unique—with different goals in mind to support business strategies and engage potential clients in different ways. These website examples are samples of our work across industries and intents.
We design website with the best practices in mind so that the site performs well and delivers what your audience needs and expects. Our goal? Launch websites that improve engagement and optimize for search engines.
If you’re looking for a partner to get your site delivering results that will grow your business, consider contacting our crew.
Quantum’s Act Expo Event Landing Page
Launched May 2023
As part of a larger event strategy, the WayPoint crew developed a landing page that housed all products, solutions and resources related to Quantum Fuel Systems’ booth at the 2023 Act Expo. The website was accessed through a QR code placed throughout the booth and used in social media posts, event ads and other event-related promotional materials. The visitors to the page were re-marketed throughout and after the event with follow-up ads. The landing page was also used in geo-fencing activities to further promote our client’s presence at the event.
Noble Gas Systems Website
Launched April 2023
WayPoint worked hand-in-hand with Noble Gas Systems’ internal team to quickly launch a website overhaul in time for upcoming activities. Designed to modernize the brand and be capable of expansion as the young business grows, this website is easily manageable for the client and now houses their product information and company resources. Visit Noble Gas Systems’ Site.
escar USA Event Landing Page
Launched June 2022
Designed and developed with the intention to drive event attendees to an all-in-one resource for the event. The site houses the agenda, contact form, speaker pages and presentations, attendee list and sponsor/exhibitor details. This new site saves escar the need to print event booklets and reduces their paper waste. Over time it will save time and money, while also allowing for last-minute updates to any event or presentation details. Visit the latest escar USA event site.
Accurate Machine and Tool Company Website
Launched November 2020
Created with the intention of being an informational resource for potential metal stamping and sub-assembly customers, this website is SEO optimized around keywords that manufacturing customers look for before finding a partner. This website host all relevant information that potential customers are interested in discovering before submitting a contact form for quotes or additional information. Visit Accurate’s Website.
Four Process Precision Plastics Website
Launched September 2020
This website was launched in a phased approach. Phase one being developing an informational site that supported key messaging and branding around this client’s plastics business. Phase two will be launched after the company moves to a new location to support their growing operations. The second phase will be focused on thought leadership, strategic keyword-driven content generation and resource housing. Visit Four Process’ Website.
Harbour Results Website
Launched June 2020
Harbour Results is an advisor to the manufacturing industry. They help small- to medium-sized businesses transform operations and develop a roadmap to maintain financial and operational success. HRI needed an online solution that not only worked as a business generation tool, but would also house a client portal and membership information for their data and insights platform. Visit Harbour Results, Inc’s Website.
MSI Mold Builders Website
Launched March 2020
As a mold builder specializing in a competitive plastics industry, MSI needed an online resource that would showcase it's competitive advantage—equipment and capabilities. By developing a site that housed equipment solutions and specification sheets, their sales representatives gained a support tool to direct potential customers to. Visit MSI’s Website.