WayPoint Marketing Communications is results-driven agency specializing in manufacturing and industrial marketing. We ask our clients to hold us accountable. If they don’t see the results, we aren’t doing our jobs.

We service small- to medium-sized businesses in a variety of industries, including automotive, technology, manufacturing, transportation, retail and nonprofits. With decades of experience growing sales for manufacturers, the following are several B2B marketing case studies.

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Improving clicks by 532.09% and impressions by 1,059% in under a year

Clients
WayPoint Marketing Communications

As a marketing communications agency in a saturated, competitive manufacturing industry, our team knew we needed to invest time into updating existing pages to be in-line with SEO guidelines. At the same time, we needed to create new content that showcases our strengths and expertise to differentiate us from competitors and support our growth goals.

DELIVERING GLOBAL THOUGHT LEADERSHIP THROUGH NICHE PODCASTS

Clients
ESCRYPT and Tebis

Due to shifting audience personas and marketing technologies, two of our B2B manufacturing clients—ESCRYPT and Tebis—were looking for new methods of developing, launching and marketing thought leadership to niche targeted audiences. With in-person event opinions, email marketing conversions and social media algorithms shifting, these businesses needed a partner to help them reach current and potential customers in ways that would positively impact their bottom line.

Increasing visibility through strategic Thought leadership

Clients
ETAS and ESCRYPT

Armed with an established blog and robust internal system, ETAS, a full-service solutions provider of the software-defined vehicle, and its security brand, ESCRYPT, tapped the WayPoint crew for marketing support, including creating content to drive their thought leadership and products to the automotive industry—resulting in significant growth numbers for brand awareness and blog views.

Providing Support and Developing the Best Internal Communications Plan

Client
DENSO

DENSO is a $45.1 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. In North America, the company employs more than 27,000 engineers, researchers and skilled workers across 51 sties in the U.S., Canada and Mexico. Their corporate communications team in North America needed a partner to come alongside them to create and implement an internal communications plan.

IMPLEMENTING SOCIAL STRATEGY TO BUILD AWARENESS AND ENGAGE EMPLOYEES

Client
Tebis North America

Tebis North America—a technological solutions provider of CAD and CAM software to the automotive, aerospace and industrial industries—was looking to generate a social media content strategy and deployment plan to promote their services. They understood the importance of a social media marketing strategy and wanted a communications partner that would support their needs.

Deploying a Marketing Strategy and communications Plan

Client
Manufacturers Association for Plastic Processors, MAPP

MAPP, the Manufacturers Association for Plastics Processors, is a national non-profit trade association for plastics manufacturers that serves more than 450 member companies representing more than 45,000 employees. In response to member concerns around rising health insurance costs, MAPP, in conjunction with a few strategic partners, recently developed a captive health insurance plan to help members better control their health insurance costs. WayPoint created and deployed a new, thorough marketing strategy and communications plan to overcome the concerns employee concerns.

creating a new brand, website

Client
Four Process

Four Process, a third-generation, family-owned custom, precision plastic injection molder, was looking to better position itself among target audiences and increase opportunities to quote business. Though true to its roots and founding principles and values, the company’s logo and website did not accurately reflect what it provided to customers today and despite a social media presence, the company was inactive.

developing thought leadership through content

Client
BullsEye Telecom

Bullseye Telecom, a multi-location communications supplier, leads the industry in providing secured communications, powerful networks and advanced technologies to businesses. With a newly revamped website, the company was looking for content to drive people to the site and reinforce its role as a leader in the communications industry.

Redefining Recruiting using strategy

Client
DENSO

DENSO, one of the largest global automotive suppliers, looked to WayPoint to help revamp their recruiting efforts with a streamlined strategy and refreshed marketing materials. DENSO’s top challenge was differentiating themselves from the hundreds of other automotive organizations, all looking to hire similar candidates.

Creating a Sound Media Relations Strategy

Client
Detroit/Wayne County Port Authority

The Detroit/Wayne County Port Authority, a government agency that works to advance southeast Michigan’s maritime industry, needed help raising awareness of its activities and educating metro Detroit on the resources it has available.

website audit for website optimization

Client
BullsEye Telecom

BullsEye Telecom is a leading managed telecom services provider in Michigan that uses WayPoint’s services to improve its marketing and media relations efforts. In 2018, WayPoint performed an audit of the BullsEye website to help inform comprehensive recommendations relating to SEO, SEM, content usability and functionality, and to identify areas for improvement on the website that would allow for optimized site performance and user experience.

ACQUIRing NEW BUSINESS with thought leadership and content

Client
RICARDO

Ricardo, a global engineering consultant, needed to help their sales team sell the value of Ricardo solutions and services to potential clients. With quickly approaching Tech Day events, their top challenge was finding ways to differentiate Ricardo and highlight their diverse portfolio of offerings. Ricardo’s team looked to WayPoint to help develop technical posters and case studies for several service areas.

Connecting Employees using an intranet

Client
DENSO

DENSO, one of the largest global automotive suppliers, was implementing a new system called “Work Innovation” (WI) that streamlined their new product introduction process. Although this implementation occurred in phases, DENSO was faced with a major hurdle: getting an entire organization to adopt a new system and ways of working. DENSO’s team looked to WayPoint to help develop an effective internal communications strategy.

EMAIL NEWSLETTER FOR COMMUNICATIONS, AWARENESS, AND ENGAGEMENT

Client
Detroit/Wayne County Port Authority

The Detroit/Wayne County Port Authority (DWCPA) is a government agency located in Detroit that aims to advance southeast Michigan’s maritime and related industries. The DWCPA enlists WayPoint’s services for overall marketing support; this particular project focused on the creation of an email newsletter to help provide timely updates to the DWCPA’s various constituents on a consistent basis.