Navigational beacons

these case studies illuminate the path to marketing excellence in the ever-changing sea of B2B Business.

Case Studies

Building a Stronger Brand Presence for Blue Ridge Industries

Learn how we collaborated with Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, to develop a strategy to strengthen their brand presence across among it target audience.

Latest Case Study

Shelly Otenbaker 12/23/21 Shelly Otenbaker 12/23/21

Communicating and Connecting with Employees

WayPoint developed an editorial calendar for multiple platforms as part of an effective internal communications strategy.

Rethinking Recruiting Efforts with Strategies

WayPoint worked with DENSO to develop several marketing pieces and strategy documents to improve recruiting activities.

Developing the Best Internal Communications Plan and Providing Support

WayPoint Marketing worked with the human resources team to develop and implement the best internal communications plan for a global mobility supplier.