Navigational beacons

these case studies illuminate the path to marketing excellence in the ever-changing sea of B2B Business.

Case Studies

Building a Stronger Brand Presence for Blue Ridge Industries

Learn how we collaborated with Blue Ridge Industries (BRI), a trusted contract manufacturer that specializes in injection molding, to develop a strategy to strengthen their brand presence across among it target audience.

Latest Case Study

Shelly Otenbaker 11/25/22 Shelly Otenbaker 11/25/22

Implementing a Social Strategy to Build Awareness and Engage Employees

WayPoint Marketing implemented a social media strategy for a global, technological solutions provider to build awareness and engage employees.

Shelly Otenbaker 12/23/21 Shelly Otenbaker 12/23/21

Communicating and Connecting with Employees

WayPoint developed an editorial calendar for multiple platforms as part of an effective internal communications strategy.

Shelly Otenbaker 10/7/21 Shelly Otenbaker 10/7/21

Rethinking Recruiting Efforts with Strategies

WayPoint worked with DENSO to develop several marketing pieces and strategy documents to improve recruiting activities.

Shelly Otenbaker 4/8/21 Shelly Otenbaker 4/8/21

Developing the Best Internal Communications Plan and Providing Support

WayPoint Marketing worked with the human resources team to develop and implement the best internal communications plan for a global mobility supplier.